Paula – Elegant Midi Dress
Paula – Elegant Midi Dress
Paula – Elegant Midi Dress
Paula – Elegant Midi Dress
Paula – Elegant Midi Dress
Paula – Elegant Midi Dress

Paula – Elegant Midi Dress

R 2,800.00 R 1,400.00 Save 50%
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Paula – Elegant Midi Dress

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Ships on Tue, Feb 16
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DELIVERY & COLLECTION

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Online: In stock
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MOVING SALE UPDATE: Due to the high order volume, our stock is very limited. If you are still able to press the "Add to Cart" button, there's still some stock left!

PAULA: CHARM AND ELEGANCE IN EVERY DETAIL

Made from soft, breathable fabric, it offers unrivalled comfort without compromising on glamour. The A-line cut subtly enhances your curves, whilst the streamlined design gracefully hugs your silhouette, making you feel like a true goddess.
What makes this dress so special: :
  1. Sophisticated and modern design: The elegant crossover neckline with delicate cut-outs and sheer sleeves adds a sensual and refined touch. Perfect for weddings, formal events or evening parties, this dress will make you stand out on any occasion.
  2. Comfort meets elegance: It's slim fit flatters the silhouette with impeccable precision, without compromising on comfort. It is ideal for those seeking a stunning look for hours on end without sacrificing comfort.
  3. Endless versatility: this dress adapts to your personal style and can be easily paired with gold or silver accessories and footwear ranging from high-heeled sandals to classic stilettos. The possibilities are endless!
Make a lasting impression with the Paula dress – elegance, comfort and versatility all in one outfit.

At Capetown Apparel, we believe that caring for you goes far beyond a perfect fit: it's at the very heart of our identity.

Whether you need size advice, want to track the status of an order, or need assistance with a return, our team is always here to help.

We treat every customer like family, with patience, honesty, and attention to detail.

You can reach us through the contact page or by email at info@capetown-apparel.co.za. We usually reply within 48 hours.

Free Shipping

Your order will be shipped via Fastway Couriers, and you will receive a tracking number within one business day to monitor your delivery status.

30-Day Money-Back Guarantee

We love our products and are confident that you will too! That’s why we offer a 30-day return policy. If you're not satisfied with your purchase for any reason, you can return or exchange it within 30 days.

SOME DREAMS START WITH R2,000, A SEWING MACHINE, AND ONE WOMAN WHO GOT TIRED OF WAITING FOR SOMEONE ELSE TO FIX THE PROBLEM.

When Marí opened her first small shop in Cape Town, she had one simple goal - make clothes properly, and make sure every woman could find her size.

One day, a woman named Pearl drove all the way from Durban just to check if that was true. What she said at the till stuck with Marí - and made her realise the shop needed to grow to fit everyone properly.

🤍 That's why Capetown Apparel is moving. 🤍

A bigger, better space - same hands, same honesty, same standards - but now with room for every size and every woman who's ever walked through our door.

To celebrate, we're offering up to 50% off.

30-Day Guarantee

We love our products and are confident that you will too! That’s why we are offering a 30-day money-back guarantee for all new customers. If the product doesn’t meet your expectations, simply return it for a full refund.

Chosen by over 50,000 South African Women

<h2>Chosen by over 50,000 South African Women</h2>

"This is actually my third purchase from Capetown Apparel. I'll admit I was a little wary about buying online at first as I've been burnt in the past soo many times by companies like these before but their quick response times, speedy delivery and the quality of the clothes completely won me over. I wouldn't hesitate to recommend them to anyone"

<h2>Chosen by over 50,000 South African Women</h2>

"I was initially hesitant to spend R4000 on a dress from a shop I've never heard of but I'm so glad I did. My order arrived within a few days and the dresses I got are lovely. I do hope they hold up well over time, as I've already gone ahead and placed another order!"

<h2>Chosen by over 50,000 South African Women</h2>

"Sizing is always my concern when shopping online, but Capetown Apparel made the whole process so straightforward. Their sizing guide was spot on, and my dress fit beautifully. Delivery was swift and the quality far exceeded what I expected. I'm so pleased with it. Will definitely be my go-to shop from now on!"

<h2>Chosen by over 50,000 South African Women</h2>

"Menopausal weight gain has definitely made finding clothes that fit without looking frumpy so hard. Capetown Apparel was a relief they have sizes S–5XL and the soft, loose-fitting styles fit nicely instead of clinging or hanging like a tent. I feel like I've finally found something comfortable that still looks put-together"

<h2>Chosen by over 50,000 South African Women</h2>

"I treated myself to a gorgeous blouse and the quality is truly exceptional. My parcel arrived sooner than I anticipated and was packaged so beautifully. A lovely experience from start to finish I'd absolutely recommend Capetown Apparel"

<h2>Chosen by over 50,000 South African Women</h2>

"I was rather apprehensive about ordering online, but the team at Capetown Apparel put my mind at ease straight away. They were prompt in answering all of my queries, and my parcel arrived ahead of schedule. The top I ordered is of fantastic quality you can tell they genuinely care about their customers. I shall certainly be ordering again!"

<h2>Chosen by over 50,000 South African Women</h2>

"I ordered the white linen shirt and trouser set from Capetown Apparel and I'm absolutely thrilled! The fabric is beautifully lightweight and breathable perfect for warmer days and the fit is effortlessly relaxed without looking sloppy. I've already worn it twice and received so many compliments. They've definitely earned a loyal customer in me!"

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Frequently Asked questions

Yes, we offer free premium shipping on all orders. We want to make sure your purchase arrives quickly and safely at no extra cost

Absolutely! You can return your order within 60 days of receiving it. Items must be unworn, undamaged, and in their original condition. Simply reach out to us through our Contact Page or email us directly at info@capetown-apparel.co.za, and we’ll guide you through the return process.

Once your order has been processed, you will receive a confirmation email with your personal tracking number. You can then track your package anytime through our order tracking page

Each product includes a detailed size chart to help you pick the best fit. If you’re between two sizes, we recommend going one size up for extra comfort. Still unsure? Our customer support team is happy to assist you.

You can shop safely and securely with the following payment methods:

  • Credit Cards (Visa, Mastercard, Maestro, American Express)
  • Apple Pay
  • Google Pay
  • Shop Pay

Yes, your payment is 100% secure. We use industry-standard SSL encryption to protect your information and ensure a safe checkout process.

Orders are typically processed within 1–3 business days. Delivery times may vary depending on your location and seasonal demand, but you will always receive tracking updates by email

Our customer support team is always happy to help. You can reach us through the contact page or by email at info@capetown-apparel.co.za. We usually reply within 48 hours.

Free Shipping

FREE SHIPPING

Enjoy free premium shipping on every order — fast, reliable, and with no hidden fees.

Easy Returns

EASY RETURNS

Shop with confidence. If it’s not the right fit, our hassle-free returns make it simple to send it back.

Secure Payment

SECURE PAYMENT

Your security is our priority. Every payment is fully encrypted and 100% protected.

Customer Service

CUSTOMER SERVICE

Real people, ready to help. Reach out anytime at info@capetown-apparel.co.za.